Re: FT financial stability? (split from Re: FT IH-45 featured on Travel Channel's Extreme RV's)
Reply #54 –
Almost thirty years ago when I started selling Foretravels it became quickly clear that the vast majority of customers would not or could not purchase a new coach from us.
I always did what cm fore told me which was to allow "everyone to have the opportunity to purchase one". Even though I knew the vast majority were not going to buy I took hundreds of demo rides.
So like a lot here I figured out a way to get some of the customers into a Foretravel.
I rebuilt the older used ftx coaches into whatever brand new interior they liked.
Sold a bunch. Got them into the club which built a lot of brand loyalty.
Many traded up into later used. Some new.
Step buying I call it. Or my favorite "bob's law of incremental commitment".
Without a trade up structure built into the factories system in which the steps are financially reachable you break the continuity carefully built into the original system that worked for 30 years plus.
Foretravel purchased travco for the established travel club and and gtc for the grand villa front cap and Avco for their owners to join the club.
If I ran Foretravel I would be actively searching for nice used coaches to rebuild the trade up structure and rebuild them in house for resale. And the sales profits.
I used to buy coaches actively for some dealers I worked for. Mostly big stuff.
If a customer came into my store willing to spend $30k plus for a remodel I would make sure I had a few years newer model already redone ready to roll to show them.
As everyone here has commented Foretravels remodel shop is busy. As is service.
My advantage was I gave a basically unlimited warranty. Told the used buyers to bring me a list and I would fix all of it on me. And did it.
Yes I charged more. The customers paid retail and got a retail experience and support.
First year as sales manager i spent $75k of company money to fix every coach that had been sold by my store and never made right for the customer by being to frugal to stand behind anything out of warranty. Stupid.
For a lot of customers it was not the money it was the idea.
They were all amazed I fixed all their old not correct coaches over a few years.
Almost every one who could financially afford a newer or new coach bought again.
Texas was surprised as after three years I the factory store at the factory. They were too embarrassed to admit I made more money for them also.
Almost have to start over with a trade up structure again.
Bare bones unicoach? No paint, one or no slide, explain the quality and stress the club.
A large percentage of the buyers then did it for the new friends they made in the club.
100 coaches at the grand vention is the key.
I had a Foretravel rally at dodger stadium myself during the old manufacturers show their that had 115 coaches dry camped in the parking lot. Giant steak cookout. What fun.
Allowed buddies to show up. Worked then.
Almost need to start over with a less expensive product and work it like the original system in my opinion.
Motorcades and club and factory stores to fix the rigs on the road worked before....
Bob