Re: Foretravel Realm at Tampa rv show
Reply #41 –
behind the scenes in the 80's when I ran the California store was always the east Texas mentality. not bad just stubborn. they KNEW they knew better. they started to micro manage my store through the GM as he was from Nacogdoches himself.
I laughed in a way as as they were nice church of the Nazarene people and non drinkers that maybe if I had good results and was 1389 miles from them they might trust me to do it my way. property had appreciated greatly in ca in those days so there was a lot of new money around. made in a few years. not paying off a mortgage for 30 years money. kinda like gambling winnnings.
easier to spend for most. so I helped them spend it. helped me and foretravel and them.
did really well. sold 59 new in 1988. right place. right time.
mr fore and marie were terrible salesman as he told me personally. dark interiors.
MHS has a sales operation setup it seems. so the tail can wag the dog. they have the clout and money to order custom coaches. good for them and good for foretravel to build them.
the average customer now of days is not that well educated about the structure needed to build a long term quality coach.
requires a long term sales presentation. I averaged 21 months from meet and greet to driving off.
no way that can be done anymore. customer walks into a pro store and is turned to new salesman until he buys or is so burned he is never coming back. selling can be a science and a few dealers I worked for had physologists on the staff to analyze the salesman and the prospective customers.
the ones that left Foretravel got SOLD. Marketed. closed. I was an expert but preferred to do it the slow way as the repeaters were the proof. not afraid to let a prospect walk then. sold the product. not the glitz. especially as we had very little versus the pretty stuff even then.
so I custom made 50% of my sales. no one else could do that. plus the lighter coach went up the hills way faster in the rockies.
they were correct to not sell lower quality products except the rest of the industry got better salesman and prettier coaches an by the time you looked at a bunch of pretty, cheaper coaches how right could foretravel be?
and the DW liked them better. now you could go rving....
no way to learn that stuff anymore. the proliferation of multi slide coaches drove the price point and weight up enough to lose most medium asset buyers.
marketing sold the newbys
we used to take a buyers temperature long ago when you asked him if he was prepared to spend $1,500 a month for 15 years to own the coach he was looking at. got their attention right away.
now we are talking about enough money to buy a non depreciating nice custom house in a beautiful area.
no fix. the pretty but not made as well got ahead of foretravel. quality be darned. marketing won.
the motorcade club was a big help long ago pre internet as rving was more difficult and problematic and the support structure of the club was both necessary and caused a lot of retained brand loyalty. now we and I can use the internet and allstays and campground reviews on our own.
times march on. everything is interrelated anymore.